WhatsApp: Handle display name rejections
Last updated
Last updated
When setting up your Official WhatsApp Business Account, your chosen display name is reviewed by Meta. Sometimes, display names are rejected. This guide explains why that might happen, and walks you through the exact steps to appeal the rejection.
Here are the most frequent reasons Meta may reject your requested display name:
Mismatch with Business Name: The display name must closely match your business's legal name, brand, or online presence (e.g., website or social media).
Use of Special Characters or Emojis: Display names should avoid excessive punctuation, emojis, or symbols.
Generic or Vague Names: Meta does not accept overly broad names like "Customer Service" or "Info Desk".
Impersonation Risk: Names resembling other well-known brands or public entities are rejected.
Unverified Business: Your Business Manager account must be fully verified for Meta to approve a display name.
Website URL in the display name: Meta does not accept things like
If you believe your display name should be accepted, you can appeal the decision directly to Meta. Follow these steps:
Visit
Click on "Ask a Question"
Choose "Dev: Phone Number & Registration"
You’ll need to complete a brief form. Make sure to insert the following information:
Request Type: Select "Appeal display name rejection"
Title: Provide a clear title (e.g., Appeal for Rejected WhatsApp Display Name – [Your Business Name])
Whatsapp Account ID: Please select your phone number
Description: Use a professional tone. Here’s a sample message you can customize:
Example Message
Title: Appeal for Rejected WhatsApp Display Name – Acme Ltd.
Description:
Hello Meta Support,
We believe this display name complies with Meta’s display name guidelines, as it accurately represents our business identity.
Kindly review this appeal and let us know if any additional clarification is required.
Thank you, [Your Name] [Your Role]
Once submitted, Meta will review your request and respond via email or within the support inbox on your Business Manager.
Final Tips
Double-check that your display name matches your public brand presence.
Make sure your Business Manager account is fully verified before appealing.
Be clear, concise, and professional in your appeal message.
If you have any questions or need assistance crafting your appeal, feel free to contact our Zipchat.ai support team—we’re here to help!
If your appeal is not approved and you believe the rejection is still incorrect, you can escalate the issue further. Here’s how:
Click "Ask a Question"
This time, select "WaBiz: Escalation Support"
In the new ticket, explain that your initial display name request was rejected and your appeal was denied, but you would like to escalate the matter for further review. Provide all supporting evidence again, and clearly state why your display name should be accepted.
We recently submitted a display name request for our Official WhatsApp Business Account and received a rejection. The name submitted was “Acme Ltd.”, which is our registered business name and appears consistently across our website (), social media profiles, and legal documentation.
Go back to
