# Campaigns
The **Campaigns** tab allows you to manage and launch two types of campaigns to engage with your audience effectively:
**1. In-Site Proactive Chat**
This feature enables you to send proactive messages to website visitors based on specific rules, such as time spent on a page or specific user actions.
* You can prioritize campaigns by assigning them a ranking (e.g., Pricing Chat has a higher priority than Default).
* Options include previewing, editing, or deleting campaigns.
* Proactive chat helps you capture leads and guide users towards conversion by initiating timely and relevant interactions.
**2. WhatsApp Marketing**
The WhatsApp Marketing section enables you to send personalized messages directly to your collected phone number leads.
* Campaigns can be categorized as **One-off** (single occurrence) or Ongoing (coming soon).
* You can view the status of each campaign, such as:
* **Ready to send:** Campaign is set up and awaiting dispatch.
* **Sent:** Campaign has already been delivered.
Both campaign types can be created and managed from this tab to ensure seamless customer communication and improved engagement. Use the "Create Campaign" button to set up new proactive chats or WhatsApp marketing messages.
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