WhatsApp Marketing
Last updated
Last updated
The WhatsApp Campaign feature in Zipchat allows you to engage with your contacts directly via WhatsApp for retargeting, upselling, and collecting reviews & feedbacks. Follow these steps to create and manage an AI WhatsApp campaign:
(NOTE: The first video is a wrap-up. Below you will find the full guide step-by-step, it's worth reading at least once.)
You need a phone number that isn’t used currently in Whatsapp, WhatsApp Business or another app.
If your phone number is already used, you need to delete your WhatsApp account or buy a phone number.
You can buy a US or UK phone number from YourBusinessNumber or another online provider/telecom.
URL FOR TEST: https://wa.me/[YOURNUMBER]
Current whatsapp pricing: https://business.whatsapp.com/products/platform-pricing
Add a new high performing marketing channel, on auto-pilot:
👉 Email: 15-25% Open Rate, avg. $20+ return per $1 spent 👉 SMS: 80-90% Open Rate, avg. $10+ return per $1 spent 😍 WhatsApp Marketing: 90%+ Open Rate, avg. $25+ return per $1 spent
😈 AI WhatsApp Marketing: 95%+ Open Rate, avg. $40+ return per $1 spent
Basically AI WhatsApp Marketing allows you to send broadcast messages that feel natural and 1to1 human written.
This level of “cozyness” stimulate high open rates and incredible reply rates, something that doesn’t happen with traditional WhatsApp, Email and SMS campaigns.
By replying, users start a conversation with you.
This conversation is entirely manage by the AI, following your campaign prompt (you have a 10,000 characters prompt for each campaign you send out). Possibilities are endless and limited only by your marketing creativity.
In this step you have to think about what segment of users to target.
The right way to think here, is to understand what’s the Goal of this first campaign.
Generate sales?
Get reviews?
Whatever a conversation on WhatsApp can lead to for you…
Think about what audience would resonate most with your campaign goal. If your objective is generating sales, focus on segments like:
Past Buyers: Customers who bought from you before but haven’t returned recently.
Abandoned Cart Users: People who added T-Shirts to their cart but didn’t check out.
Engaged Customers: Users who frequently interact with your website or WhatsApp messages.
If your goal is to gather reviews, consider targeting:
Recent Purchasers: Customers who received their orders and may have positive feedback.
Loyal Customers: Those who’ve bought multiple times and are likely advocates for your brand.
(You can upload your segment lists from Segments.)
For example. Let’s say you are a cosmetics Brand. We are in May, and you have 1,000 people who bought the anti-cellulite cream in April. As a general assumption, you can consider that these 1,000 people suffer from cellulite problem and that during summer they will want to fight it as much as they can.
You can then prepare a “summer bundle”, a box with 3-anti cellulite creams + some other complimentary product.
Instead of selling each cream at $59, you can bundle it at $119.
🎯 Campaign goal: convert previous buyers into repeat buyers promoting a $119 bundle.
👥 Audience: 1,000 people who bought an anti-cellulite cream in April.
Now that you have though about your audience, selected the segment (list of numbers) and thought about the promotion you want to drive traffic to, you need to setup the campaign.
Note: during this Beta phase just share the list with the team. Later, you will be able to upload it directly through your account.
Go to the “Campaigns” section and click on create campaigns.
Navigate to the Campaigns tab in the Zipchat dashboard.
Click the Create Campaign button.
In the pop-up window, select WhatsApp Campaign and click Create.
Choose a name for the campaign.
Choose a segment for the campaign ( Segments).
Choose an “opening message”. Since as per the example at Step 6 we are selling an anti-cellulite bundle + bonus to people who bought an anti-cellulite cream during the previous month, we can create a first message like:
Hi 👋, it’s Marina from [BRAND NAME]. I just wanted to checking in and see how the anti-cellulite cream you bought from us last month is doing on you? Are you happy with it?
By the way, planning any beach vacation soon? I’m going to Mallorca mid-July.
The above message doesn’t feel spammy, it builds a trust and a relationship and it’s a good hook to start talking.
You can write an “unsubscribe instruction”, for example:
At this point you need to write the campaign prompt. With experience and time you will do this in a couple minutes, or you will have your ready to go templates.
Personally, I’d prompt the campaign that way:
You are Marina from [BRAND NAME]. You're gentle and use cool emojis professionally and empathetically to create an engaging and friendly experience for the customer you are talking to.
You are a beauty consultant and you really care about your client being beautiful and feeling great.
Your goal is to sell the anti-cellulite bundle which include:
3 anti-cellulite creams, valued at $59 each ($177 total value)
1 bonus cream, valued at $39
Total bundle value of: $216
For a staggering: $119 promotion, valid only for 24 hours. The promotion is available at this link: www.brand.com/bundle
Starting Message we send first (just to give you context): ”Hi 👋, it’s Marina from [BRAND NAME]. I just wanted to checking in and see how the anti-cellulite cream you bought from us last month is doing on you? Are you happy with it?
By the way, planning any beach vacation soon? I’m going to Mallorca mid-July.”
Scenario 1: They haven’t used it yet, or just started Your goal here is to understand why with emphatic questions. Then, you can keep following the conversation understanding their goals with the cream and if they are traveling somewhere. As soon as the conversation is “hot” to promote the bundle, explain you have an offer going on, explain and link the bundle, explaining that it has been created to provide a summer long stock of product so the results can be visible and consistent.
Scenario 2: They are using it, they like it That’s the best scenario. You can ask about whether they are using it for a general goal or if they have a specific vacation they want to “look” perfect for. As soon as the conversation is “hot” to promote the bundle, explain you have an offer going on, explain and link the bundle, explaining that it has been created to provide a summer long stock of product so the results can be visible and consistent.
Scenario 3: They are using it, they don’t like it Try to understand why they don’t like it by asking questions, waiting for a reply and then asking more questions. You might find out the reason rely in results not being immediate. Explain, empathically, that results take some time and recommend to use the product with consistency. Ask about their goal and whether they need to get to a certain results by a certain date, maybe for a vacation. As soon as the conversation is “hot” to promote the bundle, explain you have an offer going on, explain and link the bundle, explaining that it has been created to provide a summer long stock of product so the results can be visible and consistent.
[Scenario X: You can add as many ideas as you can come up with]
Key Notes:
Always ask relevant and emphatic questions, you must make the prospect feeling like she is talking to a real human, not an AI.
Keep the tone warm and professional with a touch of dopamine-boosting emojis.
Tailor responses to align with the prospect's expressed interest and goal, while gently pushing toward the bundle.
If the prospect is not interested, thank them for their time and say you're there if they need help with anything related with beauty, that as a beauty consultant it will be your pleasure to help.
If customer responds with STOP, tell them you'll remove them from the list.
For reference: the above prompt is only “3,230 characters”. The limit is 10,000. You can add much more context and play with it.
As soon are you are ready, just click on “Save Draft” in the bottom right corner.
Once you save the draft, Meta will need to approve the campaign. You will see a "Pending Approval" at the top of the campaign.
From this page you an:
Delete: Delete the campaign.
Edit Campaign: Edit the settings of the campaign.
Test: Test the conversation and understand whether you should update/change the prompt.
Meanwhile, by clicking on the top-right button, “test”, you can open the internal simulator and play with the chat to see whether your prompt is well structured.
Once the campaign is approved by Meta (usually a few minutes, sometimes up to 60’), you will see the “ready to send tag” next to the title.
Just click the “send campaign” on the top right and the campaign will be sent.
All interactions initiated through the WhatsApp campaign, including customer replies, will be displayed in the Conversations tab. This allows you to monitor and manage ongoing chats effectively, taking them over if necessary, ensuring a seamless customer engagement process.
By leveraging the AI WhatsApp Campaign feature, you can maintain personalized communication and build stronger relationships with your audience.
