# Segments

<figure><img src="https://2043605213-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvYpZDb6HsnLHFu8ZygCS%2Fuploads%2FcOduINhQ89pM6vvjh0cb%2FScreenshot%202025-01-23%20at%2017.46.48.png?alt=media&#x26;token=78855d4a-2cf6-4837-8904-a335d6fd7d13" alt=""><figcaption></figcaption></figure>

For example:

* All your customers
* All your cart abandon
* Customer who bought a specific product
* People who attended an online/offline event
* People who are considered VIP
* Any kind of group you wish

You will be able to use these segments for AI WhatsApp Marketing campaigns from [whatsapp-marketing](https://docs.zipchat.ai/installation-and-setup/campaigns/whatsapp-marketing "mention").