# Collect leads from the bubble chat

You can use ZipChat to collect your customers’ email addresses directly through the chat.

To enable this feature, go to **Chat Settings**, then navigate to the **Bubble Chat** section and click **Edit**. Scroll down to the **Lead Collection Popup** section and select **Ask for email before starting a chat**.

From there, you can fully customize the email collection pop-up. You can:

* Edit the text and messaging
* Customize the buttons
* Request marketing consent, allowing you to use the collected emails for future marketing campaigns

This is a powerful tool for growing your email list. However, keep in mind that requiring an email before starting a conversation may discourage some users from continuing with the chat.

If your primary goal is **customer support**, collecting email addresses is highly recommended.\
If your objective is to **convert customers who are close to making a purchase**, it may be more effective to remove this requirement to reduce friction and maximize conversions.


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