# Make Zipchat follow-up with your customers

*What is it?*\
Follow-Up Campaigns let the AI automatically re-engage customers after a conversation goes quiet. Instead of the customer disappearing, Zipchat sends them a personalized follow-up message after a set delay — nudging them to come back, finish a purchase, or get more help.\
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\&#xNAN;*Supported channels:* WhatsApp, Instagram, Messenger, Email\
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\&#xNAN;*How it works (step by step):*\
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1\. A customer sends a message on one of the supported channels\
2\. The AI replies normally\
3\. After the conversation goes quiet, a timer starts based on the delay you set (1h, 2h, 3h, 6h, 12h, or 23h)\
4\. When the timer fires, the AI checks whether a follow-up makes sense — it looks at the conversation context, your conditions, whether the customer's last message was within 24 hours, and whether they didn't ask to stop being contacted\
5\. If everything checks out, the AI generates a personalized follow-up message using the instructions you wrote and sends it on the same channel\
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\&#xNAN;*Important:* The follow-up only triggers if the customer initiated the conversation AND AI replies are still enabled on that conversation. If a human agent took over, or the customer hasn't messaged in 24+ hours, no follow-up is sent.\
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\&#xNAN;*How to activate it:*\
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1\. Go to *Campaigns* in your Zipchat dashboard\
2\. Click the *Follow-Ups* tab\
3\. Click *Create* to make a new follow-up campaign\
4\. Fill in the form:\
• *Name* — internal label, only you see it\
• *Channels* — pick which channels to follow up on (only connected channels are selectable)\
• *Message delay* — how long to wait after the last message before following up (1 hour to 23 hours)\
• *Conditions for following up* — optional, describe when the AI *should* follow up (e.g. "if the customer showed interest in buying a product")\
• *What to say* — required, tell the AI what the follow-up message should achieve (e.g. "Ask if they're still interested, address objections, offer a discount")\
5\. Save the campaign\
6\. Activate it by setting the status to *Sending* (campaigns start in Pending status)\
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You can also *pause* a campaign at any time, and there's a *preview mode* in the dashboard to test how your follow-up would look before going live.\
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\&#xNAN;*Quick tips:*\
• You need at least one channel connected (WhatsApp, Instagram, Messenger, or Email) for this to work\
• You can have multiple follow-up campaigns running at once, even on different channels\
• The "Conditions" field is powerful — use it to make sure follow-ups only happen when relevant (e.g. don't follow up if the customer already bought)