For the complete documentation index, see llms.txt. This page is also available as Markdown.

WhatsApp

This section contains everything you need to know about the Zipchat x WhatsApp Integration.

Why WhatsApp

WhatsApp is a service and marketing channel with incredible potential; it’s the most used messaging app in Europe, LATAM, India, and it’s growing fast in the United States

Main reasons to use WA:

  • Open rate of marketing messages: 85%

  • Click-through-rate: 15%

  • Automatic collection of the customer’s Name, Surname and Phone Number

  • 24 hours to keep the conversation going, while if someone texts you on your website, as soon as they close the browser you cannot reach to them

  • You are always in your customers pocket, one conversation away

  • Most importantly - customers EXPECT to speak with you on WA

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